Privacy and Policy

1. Introduction

This Privacy Policy provides details on how Cheshire Virtual PA Ltd collects, processes, and protects your personal data when you use our website www.cheshirevirtualpa.co.uk.

By providing us with your personal data, you confirm that you are over 13 years of age.

Cheshire Virtual PA Ltd is the data controller responsible for your personal data (referred to as “we”, “us”, or “our” in this policy).

Contact Details Full name of legal entity: Cheshire Virtual PA Ltd
Email address: hello@cheshirevirtualpa.co.uk
Postal address: [Insert Business Address]

It is important that the personal data we hold about you is accurate and up to date. Please inform us of any changes by emailing hello@cheshirevirtualpa.co.uk

2. What Data Do We Collect, Why, and On What Basis?

Personal data refers to any information that can identify an individual. We do not collect anonymised data.

We may process the following categories of personal data:

• Communication Data: Includes communications via our website, email, phone, social media, or any other means. This is processed for communication, record-keeping, and legal purposes. Lawful basis: Legitimate interest (to respond to communications, keep records, and defend legal claims).
• Customer Data: Includes details of purchases (name, title, billing address, delivery address, email, phone, payment details). This is processed to supply purchased services and maintain transaction records. Lawful basis: Performance of a contract.
• User Data: Includes details about your use of our website, content you post, and interactions with our services. This is processed to administer and secure our website and provide relevant content. Lawful basis: Legitimate interest (to manage our website and business operations).
• Technical Data: Includes IP address, browser type, time zone, login data, and site usage. This is collected via analytics tools. Lawful basis: Legitimate interest (to improve our website and business strategy).
• Marketing Data: Includes preferences for marketing communications. Lawful basis: Consent or legitimate interest (to grow our business).

We do not collect Sensitive Data (race, ethnicity, health, political views, biometric data, etc.) or data on criminal convictions.

Failure to provide required personal data may prevent us from providing services or fulfilling contracts.

3. How We Collect Yout Data

We collect data through:

• Direct interactions (forms, emails, phone calls, social media).
• Automated tracking via cookies and analytics.
• Third-party sources such as Google Analytics, social media platforms, and public records.

For more details, please see our Cookie Policy.

4. MARKETING COMMUNICATIONS

We may send marketing communications based on consent or legitimate interest (e.g., if you purchased from us or requested information). You can opt out at any time by clicking “unsubscribe” in emails or emailing hello@cheshirevirtualpa.co.uk.

We do not share your personal data with third parties for their marketing purposes without your explicit consent.

5. DISCLOSURE OF YOUR DATA

We may share personal data with:

• IT service providers.
• Professional advisers (lawyers, accountants, insurers, banks).
• Government bodies (if legally required).

We will not sell or rent your data.

6. DATA SECURITY

We implement security measures to prevent unauthorised access, loss, misuse, or alteration of personal data. Only authorised personnel can access your personal data.

We have procedures to handle data breaches and will notify affected individuals and regulators when legally required.

7. DATA RETENTION

We retain personal data only for as long as necessary for legal, accounting, and business purposes.

• Customer transaction data: 6 years (tax regulations)
• Communication and marketing data: Until opt-out or request for deletion

In some cases, we may anonymize data for research purposes.

8. YOUR LEGAL RIGHTS

Under data protection laws, you have rights to:

• Access personal data we hold.
• Correct inaccurate data.
• Request deletion (where legally applicable).
• Restrict processing under certain conditions.
• Object to processing for marketing or legitimate interests.
• Request data portability to transfer data to another provider.
• Withdraw consent (where processing is based on consent).

For more details, visit: ICO website.

To exercise your rights, contact hello@cheshirevirtualpa.co.uk. We will respond within one month.

If unsatisfied, you can complain to the Information Commissioner’s Office (ICO) (www.ico.org.uk). However, we encourage you to contact us first.

9. THIRD-PARTY LINKS

Our website may include links to third-party websites. We do not control these sites and are not responsible for their privacy policies. Please review their policies before providing any personal data.

10. COOKIES

You can set your browser to refuse cookies. However, some parts of our website may not function properly without them. See our Cookie Policy for details.

For any questions regarding this Privacy Policy, contact hello@cheshirevirtualpa.co.uk.